Shirt sponsorship at the World Cup?

National football federations receive up to $60 million per year to have brands like Nike, Adidas and Puma make their national team shirts, while training tops and interview boards are littered with branding. Is it just a matter of time for national teams to buck tradition and follow the lead of clubs in signing lucrative shirt sponsorship deals?

With the Group Stages of the World Cup behind us, we now have a sense of how each team plays, and what type of branding might be suitable. Here’s what some shirt sponsorship deals would look like, by industry: